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The Small Business Guide to Google My Business
Google has over 1.2 billion unique users per month and is an amazing marketing opportunity for small businesses. Getting set up used to be a pain. Fortunately, Google My Business has just been launched to make it easier for brands and local businesses to connect with customers on search, on Maps, and on Google Plus. Follow this step by step guide for getting set up and optimised.
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Intro
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Have you heard of Google My Business?
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Do you know what to do with your existing Google Plus pages?
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Setup
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Is your business already on Google Plus?
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Have you verified your page?
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Have you chosen the right category for your business?
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Have you added all your locations?
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Do you know how to deal with duplicate/incorrect listings?
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Page Management and Optimisation
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Have you figured out the new dashboard?
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Do you know what to put on your page?
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Are you making the most of your Insights?
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Do you know about the Google Local carousel?
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Engagement and Reviews
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Have you identified and connected with local influencers?
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Are you getting a steady flow of reviews?
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Do you know how to respond to different reviews?
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Do you know how to deal with slanderous & inappropriate reviews?
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Citations
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Are you familiar with local citations?
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Do you know how to find great citations?
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Do you have a lot of great citations?
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Further Optimisation
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Is your local presence optimised for mobile?
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Do you know what to do if your business relocates?
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